Foundation Forever Endowment

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MidwayUSA Foundation Forever Endowment

The MidwayUSA Foundation was established to fund youth shooting teams and ensure those funds allow youth shooting sports teams to be around forever.  The functions of the Foundation are critical for supporting each of the organizations that hold an earmarked endowment with us.  For that reason, we too have an endowment to ensure our future…the MidwayUSA Foundation Forever Endowment. Since our establishment, Larry and Brenda Potterfield have donated every dollar for our operations.  Their contributions cover our software, computers, staff salaries, paper, desks, office space, fundraising products, grant and donation processing, and more.  There is no question of their commitment to youth shooting sports.  Like any visionary organization, we need to have a plan for the future.  Our Board of Directors, Foundation staff, and our Chief Investment Officer, Goldman Sachs, have put a plan in place to help us reach $30 million in our Forever Endowment over the next five years.


To reach this overall funding goal of $30 million, we’ll use a combination of three funding sources.

  • Annual Potterfield Family Donations

  • Investments Growth

  • annual 1% Contribution from all Endowments [.25% quarterly]


Like your team, in our future, our Board would request a 5% cash grant each year to cover our Foundation operation expenses.  Five percent of $30 million is $1.5 million, which was our 2018 operating budget, not to include fundraising products.  By growing the MidwayUSA Foundation Forever Endowment, we are taking one more step in ensuring your youth shooting sports team is funded FOREVER.


MidwayUSA Foundation is a qualified public charity, exempt from Federal and State income tax under Section 501(c)(3) of the Internal Revenue Code. Donations are tax-deductible under Section 170 of the Code. Donations made to the MidwayUSA Foundation Forever Endowment (FFU4039) are restricted and the property of the MidwayUSA Foundation, under the control of the Board of Directors. Please see specific information related to contributions in our donation policy at  Donations to this endowment do not qualify for matching funds.

Investment Earnings

The MidwayUSA Foundation Board of Directors takes its fiduciary responsibility very seriously and has developed a robust investment portfolio, focused on long-term growth, with world-class guidance from Goldman Sachs. Due to fluctuations in the investment market, endowment earnings may be positive or negative.  The MidwayUSA Foundation posts earnings to all endowments quarterly.

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