Transparency is very important to us, and we're proud to be a Platinum Participant with Guidestar, a 4-Star charity with Charity Navigator, and a 5-Star nonprofit, according to Great Nonprofits.
Updated 3.1.2024
Endowment Assets: $304 Million
Total Grants Distributed [since inception]: $69.8 Million
Funded Shooting Team Endowments: 2,646

Larry and Brenda Potterfield founded the MidwayUSA Foundation in 2007 and are the primary benefactors, giving generously to support youth shooting sports across the nation. And while they also own the online retailer MidwayUSA, there is in no way a connection between the two organizations. MidwayUSA Foundation (the nonprofit foundation) and MidwayUSA (the for-profit online retailer) are completely separate and unique. In absolutely no circumstances do any funds intended for the Foundation go to, through, around, or otherwise enter or benefit the retailer. 100% of all funds intended for the Foundation are received and administered for the benefit of the Foundation’s constituents, youth shooting sports teams and athletes.

We offer all of our constituents as much information as possible about how our funds are utilized.

MidwayUSA Foundation is a grantmaking 501(c)(3) public charity. We know that anyone can pull our IRS form 990 tax returns and receive detailed financial information, but the 990 form doesn’t provide anything beyond the numbers. For even more transparency, we created a comprehensive listing with Candid, formerly Guidestar, one of the top organizations providing information about mission, legitimacy, impact, reputation, finances, programs, transparency, and governance of non-profits. In fact, we have provided enough information to Guidestar to receive their platinum participation designation.

MidwayUSA Foundation is a grantmaking 501(c)(3) public charity, not a bank or financial institution.  Donations received by the Foundation for the benefit of a Team or Organization are the property of the MidwayUSA Foundation under the control of our Board of Directors.  Teams and Organizations with endowment accounts do not own or control the funds in those accounts, and grants are never guaranteed, regardless of account status.  That said, the Board of Directors and Management of MidwayUSA Foundation are committed to providing long-term, sustainable grant funding to all endowed Teams and Organizations.  It is the reason this Foundation exists, and the mission is unlikely to change.

As of December 31, 2021, the MidwayUSA Foundation’s audited statements show the MidwayUSA Foundation has unrestricted financial reserves of about $262 million, or about 26.5 times its annual expenses, which totaled about $10 million. The ratio is the result of managing funded endowment accounts for 2,773 youth shooting teams. The Foundation also manages 54 endowments for youth shooting organizations, 22 endowments for organizations with youth shooting programs, 2 donor-advised funds intended to support shooting sports, and other special-purpose endowment accounts.

Top 10 Donors

Since 501(c)3 inception (2008)     as of 3/1/2024

TCF Youth Shooting Fund
Larry & Brenda Potterfield
Scholastic Shooting Sports Foundation
ACUI Collegiate Clay Target Program
National Wild Turkey Federation
Civilian Marksmanship Program
Oklahoma Department of Wildlife Conservation
South Carolina Youth Shooting Foundation
Missouri Youth Sport Shooting Alliance (MYSSA)
Minnesota Youth Shooting Sports Foundation


Foundation Policies

Fundraising Event Guidelines

Incentive Winners [2024]

Annual Reports

The financials below use pre-audit values to allow the MidwayUSA Foundation to publish our Annual Report in a timely fashion for our constituents. The Foundation’s audited financials will be available in quarter three. There is no expectation of significant changes.

2022 Report    2021 Report   2020 Report   2019 Report

Audited Financial Reports